Structured Data Pro RSS: describe the content readers can see

Choose a type that fits the page

Use a page description appropriate to its real purpose. A blog article can use BlogPosting, while a topic guide may be represented as a WebPage. Breadcrumb data should reflect the actual navigation hierarchy. Organization information should describe the real publication and contain only details that its maintainers can substantiate.

Google's article guidance identifies useful article properties such as the headline, image, author, and publication or modification dates. Treat every included value as an editorial commitment. Structured data should help explain the content that a visitor can inspect; syntactic validity alone does not establish accuracy or guarantee a particular search presentation.

Map properties to one source record

Build a field map before generating JSON-LD. The headline should come from the visible article title, the canonical address from the site's URL function, and the publication date from the article's actual publishing record. Keep modification separate and include it only when a genuine revision supports it. Use relevant images that are reachable at their public addresses.

• Compare the visible headline with the structured headline after every title revision.
• Keep page, feed, and sitemap addresses consistent with the chosen canonical URL convention.
• Identify authors or the editorial publication accurately, without creating credentials or invented biographies.
• Exclude ratings, reviews, offers, or service claims that the page does not actually substantiate.

Validate meaning as well as JSON

Parse the generated data with a real JSON parser, then inspect it beside the rendered page. Check a new article, an older article, and a topic guide so the review covers different page types. Relevant validation tools can identify structural problems, but a human comparison is still needed to detect an outdated title or an unsupported modification date.

Make a correction travel together

Imagine an editor improving a guide's title while retaining its canonical address and identity. The next publishing build should update the visible heading, page metadata, structured headline, and feed title from the same record. It should preserve the original publication date. Keeping those outputs connected makes maintenance easier and gives both readers and consuming software a coherent description of the publication.

Primary documentation

• Google Search Central: Article structured data
• Google Search Central: Introduction to structured data markup